Belgian Privacy Watchdog Sicks Its Lawyers on Facebook for Privacy Violations

In a bold move, Belgium’s privacy watchdog, the Federal Data Protection Authority (APD), has launched legal action against Facebook for multiple privacy violations. The watchdog claims that Facebook has been collecting and using personal data without the proper consent of its users, including facial recognition technology and targeted advertising.

Facebook’s Privacy Practices Under Scrutiny

The APD began investigating Facebook in 2018, following concerns about the company’s handling of user data. In particular, the watchdog was concerned about Facebook’s use of facial recognition technology to identify users and their friends without their knowledge or consent.

According to the APD, Facebook collects and stores billions of photos and videos every day through its various features, including photo and video uploads, live streaming, and Messenger. The watchdog claims that this data is then used for targeted advertising and other purposes without the proper consent of users.

The Impact on Users

The APD’s legal action against Facebook has raised serious concerns about the company’s privacy practices and their impact on users. Many users have expressed frustration with Facebook’s lack of transparency around its data collection and use, as well as its seemingly endless barrage of ads.

One example of Facebook’s targeted advertising can be seen in the case of a Belgian man who was served an ad for a vacation to Thailand based on his browsing history, even though he had never expressed any interest in traveling there. This type of targeted advertising raises serious privacy concerns, as it involves collecting and analyzing large amounts of personal data without users’ knowledge or consent.

The Legal Implications

Facebook has faced legal challenges in other countries over its data collection practices. In 2018, the British Data Protection Authority fined Facebook £50 million ($67 million) for failing to protect its users’ data from Cambridge Analytica, a political consulting firm that harvested user data during the 2016 UK Brexit referendum.

The APD’s legal action against Facebook could have significant implications for the company and its users. If found guilty of violating Belgian privacy laws, Facebook could face significant fines and other penalties, including the suspension or closure of its operations in the country.

Expert Opinions

The APD’s legal action against Facebook is being hailed as a strong step towards protecting user privacy in Belgium. According to Dr. Wim van Dijk, a privacy lawyer and expert at the University of Utrecht, "Facebook has been collecting and using vast amounts of personal data for years without proper consent. This type of behavior cannot be tolerated."

The APD’s move is also being praised by advocacy groups such as Privacy Shield Watch, which has been critical of Facebook’s data collection practices in Europe. According to the group, "Facebook’s surveillance and advertising practices are a serious threat to user privacy and democracy."


In conclusion, the APD’s legal action against Facebook is a crucial step towards protecting user privacy and holding companies accountable for their data collection practices. While it remains to be seen what the outcome of this legal battle will be, one thing is clear: users have a right to control their personal data and companies must respect that right.

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